Marcus Reid consulting with a client at a kitchen table, reviewing insurance documents
Marcus Reid speaking on a small stage at a community event about insurance literacy
Marcus Reid recording a short insurance explainer video into a microphone at his desk
Marcus Reid laughing with a young couple outside their newly purchased home
Licensed Insurance Advisor

Marcus Reid

Protecting what keeps you up at night.

Most people don't understand their own insurance until something goes wrong. I fix that before it costs you.

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The Library

Start with what confuses you most.

These aren't summaries of policy documents. They're the conversations I have with clients before anything is signed.

Home InsuranceBeginner6 min read

What Your Landlord Policy Actually Covers (And the 4 Things It Doesn't)

Your landlord's insurance covers the building. Full stop. The moment you walk through that door, their policy stops caring about your belongings, your liability, and your laptop. Here's the honest breakdown of what you're exposed to — and what a $15/month renter's policy actually does.

Renter's liabilityPersonal propertyLoss of useMedical payments
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Business InsuranceIntermediate8 min read

The Insurance Conversation Nobody Has Before Starting an LLC

Forming an LLC gives you legal separation — but it doesn't protect your business from lawsuits, data breaches, or a client who slips on your office floor. Most new business owners find out about the gap after their first incident. Let's close it now.

General liabilityProfessional liabilityBOP bundlesCyber coverage
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Life & FamilyBeginner5 min read

A Baby Changes Everything About Risk — Here's Your 30-Day Checklist

A new baby is the most common trigger for getting life insurance — and also the moment most people realize their current coverage was designed for a version of their life that no longer exists. This is the conversation I have with every new parent who walks through my door.

Term vs. whole lifeBeneficiary updatesDisability incomeHealth coordination
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AdvancedAdvanced12 min read

How to Audit Your Own Coverage Portfolio in One Afternoon

Most people have never looked at all their policies in the same room at the same time. When you do, you find gaps, duplications, and premiums that made sense five years ago but don't reflect your life today. Here's the exact framework I use with clients.

Coverage gap analysisDeductible optimizationUmbrella policiesAnnual review cadence
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Advanced reading above
Free download

The Coverage Clarity Kit

A PDF checklist + short video series. Know exactly what you have, what you're missing, and what it costs.

No spam. Unsubscribe any time.

The deductible is the money you pay before insurance pays anything. Higher deductible = lower premium. Lower deductible = higher premium. Neither is wrong — it depends on your cash reserves.

From: Insurance 101

Quick explainers

Marcus Reid explaining what deductibles actually mean in plain language at his desk
0:52

What a deductible actually means

Marcus Reid explaining the difference between liability and collision coverage for auto insurance
1:04

Liability vs. collision — the short version

Coverage Audit Checklist

PDF · 2 pages · Free

Client Stories

People who now know exactly what they have.

Not reviews. Actual situations, real conversations, specific outcomes.

Home Insurance
"I had no idea my lender's insurance requirement was just protecting the bank, not me. Marcus spent 40 minutes on the phone walking me through what I actually needed — no upsell, no rush. I left that call understanding exactly what I was signing."

Saved $340/year by restructuring her coverage before closing

Priya Nair, first-time homebuyer, smiling in front of her new home in Austin

Priya Nair

First-time homebuyer, Austin TX

Business Insurance
"I had a BOP policy I'd bought online without really understanding it. Marcus showed me I had no professional liability coverage — which, as a consultant giving financial advice, was a massive gap. He didn't just sell me more coverage. He explained why I needed it."

Added E&O coverage that would have paid out on a client dispute 3 months later

Derek Okafor, small business consultant, sitting at a desk in his Chicago office

Derek Okafor

Owner, Okafor Consulting LLC, Chicago IL

Life & Family
"Our whole life changed and our insurance hadn't moved in four years. Marcus walked us through a full review — turned out our life insurance was barely enough to cover the mortgage, let alone actually support our family. The conversation was honest in a way we hadn't experienced before."

Restructured to term life with 3x the coverage at a lower combined monthly premium

Sofia Wren, new mother, holding her baby and smiling in their Portland living room

Sofia & James Wren

New parents, Portland OR

340+

Policies reviewed in 2024

94%

Clients found a coverage gap

$0

Cost for a coverage review call

Free Resource

Know what you have
before you need it.

The Coverage Clarity Kit is the thing I wish every client had before our first call. A PDF checklist that maps your coverage against your actual life, plus three short videos that explain the concepts most agents assume you already know.

Maps your policies against your current life situation
Identifies the 6 most common gaps in personal coverage
Explains umbrella, gap, and riders in plain language
Includes a deductible optimization worksheet
Free download

The Coverage Clarity Kit

A PDF checklist + short video series. Know exactly what you have, what you're missing, and what it costs.

Coverage checklist PDF
3 explainer videos
Gap audit worksheet

No spam. Unsubscribe any time.

Marcus Reid, insurance advisor, looking directly at camera with a confident and approachable expression
Available this week
15-Minute Call

You've read the guides.
Let's talk about your situation.

A 15-minute Coverage Review is a conversation, not a sales call. I'll look at what you have, tell you what I see, and give you an honest answer — whether that means working together or not.

15 minutes

No prep required

No obligation

Honest assessment

Video or phone

Your choice

Book a Coverage Review

Pick a time that works — I'll confirm within a few hours.

Next available slots

Or email directly: marcus@shieldcoverage.com